Prepared for Nykaa · office of the CMO

Nykaa's growth now runs through hundreds of creators at once — and every one of them speaks for the brand.

The bottleneck isn't reach any more. It's keeping voice and claims right at that volume.

You've built the biggest content engine in Indian beauty

In 2025 Nykaa ran one of India's largest GRWM campaigns — 500+ creators, 10 million-plus impressions, all around "when you get ready, you get ready with Nykaa"¹. Marketing spend reached ₹995 crore in FY25, with influencers and AI driving 28% customer growth². And House of Nykaa now adds ₹775 crore of private-label GMV that has to be marketed "on merit" alongside every third-party brand you carry³. Every extra creator and label multiplies the copy, the claims, and the review load.

A copilot that scales your voice, not the risk

This is the work Meridian AI does. We're a boutique applied-AI studio that embeds with your team and ships production-grade LLM and agent systems on your existing stack — content copilots and agent workflows grounded in your own catalogue, brand guidelines, and past campaigns, with retrieval and guardrails built in. In six weeks, not six quarters.

Built so brand and compliance can sign off

We've shipped copilots and agent workflows for commerce and regulated teams, and every deployment ships with an audit trail and a human-review path — so claims, tone, and each creator asset are checked before they go live. AI does the drafting at volume; your team keeps the last word on the brand.